Cleansing your face is important for several reasons, as it is a fundamental part of a healthy skincare routine. Here are some of the key reasons why cleansing your face is important:

1. Removing dirt and impurities: Throughout the day, your face accumulates dirt, oil, sweat, and environmental pollutants. 
2. Preventing breakouts: When pores become clogged with debris and excess oil, it can lead to acne breakouts. 
3. Balancing oil production: Cleansing your face helps maintain the balance of sebum (skin oil) production. 
4. Enhancing skin radiance: Clean skin appears brighter and more radiant. 
5. Preparing the skin for other skincare products: A clean canvas is more receptive to other skincare products like serums, moisturizers, and treatments. 
6. Preventing premature aging: Environmental pollutants and free radicals can accelerate the aging process by causing oxidative stress and damage to the skin. 
7. Improving skin texture: Regular cleansing can help improve the texture of your skin by removing dead skin cells, leading to a smoother and softer complexion.
8. Reducing the risk of skin infections: Proper cleansing helps reduce the risk of skin infections, as it removes bacteria and impurities that can lead to various skin issues.
9. Soothing and relaxing the skin: A gentle and proper cleansing routine can have a calming and soothing effect on your skin. 
10. Customized care: Different skin types (e.g., oily, dry, combination) have unique cleansing needs, and using the right cleanser for your skin type can address specific concerns and help maintain skin health.

Active Hydro-Burst Foam Cleanser is effective for all skin types and demands!

BENEFITS

1. Suitable for all skin types 
2. Water based formulation
3. Gently and effectively removes make-up including waterproof
4. Foaming pump creates dense, high foaming, creamy but not oily solution
5. Hydrating ingredients to prevent ‘stripping’ of natural oils
6. 100mL for long lasting value usage

It’s important to establish a consistent cleansing routine.  While over-cleansing can be harmful, not cleansing your face regularly can lead to skin problems. The frequency of cleansing can vary from person to person, but a general guideline is to cleanse your face in the morning and before bedtime.